The company has recruited a team and an active advisory board with a very successful track record of serving the senior community and/or designed online products and services that have consistently exceeding the expectations of their customers. Below is a subset of the team and advisory board - all are motivated by the social opportunity to build a business that can improve the lives of our members and their families.

Tim Rider, CFO and Founder, is a business development and economics analysis expert who brings deep experience in wireless product development and business process automation. A veteran executive specializing in information technology and e-business, Tim most recently held the position of Director of Wireless Programs for Delta Air Lines.

Eddie Lanham, COO, is a seasoned executive with deep experience growing, managing, and improving software and technology service companies. His expertise includes business strategy, product development, operations, customer support, technology, sales, and business management. Most recently, Eddie was Vice President of E-Default Solutions, and has held senior positions with firms including Ariba, Prommis Solutions, Scient, and Andersen Business Consulting.

Laura Urban Perry, Product and User Design, winner of two Webbie awards, is well known in the field of publishing and design. Laura took an active role in the creation of electronic publishing tools at Aldus and Adobe - the developers of PageMaker, Photoshop, and Acrobat PDF. Laura's expertise in user interface design has led consumer and corporate efforts for Amazon, America Online, Hewlett Packard, various innovative startups, online magazines, and small businesses.